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The Story

From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing five retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique.


Bored with the thought of a 'nine-to-five’ job, Superette owners and friends, James Rigden and Rickie Dee embarked on a world trip with the idea that they would begin collecting all things they loved with the intention of selling them in an inspiring creative space. From these humble beginnings, the Superette brand has gone from strength to strength, now encompassing three retail stores in Auckland (Newmarket, Ponsonby & Takapuna) one in Wellington (Te Aro) and one in Christchurch (CBD) alongside a rapidly growing online store. For more details on your nearest store, visit our Store Locations page




We got an app yo!

Download the free Superette App for iPhone now


Take me to the app store