Founded in Sweden, Nudie Jeans has been delivering sustainable denim since 2001. We spoke to Nudie’s CEO of Australasia and long-time friend of Superette, Bryce Alton about his career highlights, what keeps the Nudie team inspired and his go-to spots in Sydney.
The Swedish born denim company founded in 1999 and specialize in raw and pre-washed denim jeans (however the collection has also grown to include many other items of casual clothing and accessories). As a brand, Nudie is extremely unique with the philosophies that surround their products – such as the recent move to producing 100% organic denim. Nudie jeans are loved by all Superette customers who come back season after season to their perfect fitting and longwearing denim styles.