Toy Watch

Dubbed the Rolex of the plastic watch, the lightweight, oversized  ‘Toy Watch’ was founded in 2006 by Milan-based designer and wristwatch aficionado Marco Mavilla.  An anti-luxury statement in a luxury obsessed culture, Toy Watches have since become the “it” wristwatch and the “must-have” item among influentials and tastemakers around the world.

The Toy Watch is not just a fashion accessory; Inspired by the classic Swiss designs, it not only looks cool but also serves its practical purpose of telling the time accurately. Designed in Italy, using Miyota Quartz Movement, these watches are both pioneering and indispensable. They use a mix of materials, from ageless classical steel to high-strength, ultra-light, high-tech polycarbonate.

The watches from the Toy Watch Company are based on two of Rolex finest and most collectable models; the Submariner (as worn by special agent Mr Bond James Bond), and the Daytona, made famous by Butch Cassidy (Paul Newman). Some of the watches also closely resemble the Chanel J12.

The watches have featured on Oprah's 'Favourite Things' list, and The Ellen DeGeneres show.

Fans of Toy Watches include Oprah, Madonna, Sienna Miller, Elle Macpherson, Jessica Alba, Owen Wilson, Uma Thurman, Katie Holmes and Michael Jordan.

Superette is the exclusive NZ stockist of Toy Watches.  The watches range in price from $469 to $989.