Pam

PERKS AND MINI is a Melbourne based artist duo comprised of comprised of husband and wife team, Misha "Perks" Hollenbach and Shauna "Mini" Toohey.

As well as their well-known fashion label P.A.M, the talented duo are also responsible for creating artwork for numerous exhibitions, creating toys, and publishing art books.

Founded in 2000 Perks and Mini, or P.A.M., is best known for best known for its use of bright colors and bold, inventive graphics.

Hollenbach and Toohey both went to the Royal Melbourne Institute of Technology, where Hollenbach studied painting and Toohey studied fashion design. Inspired by a mutual love of aliens, Sun Ra, graffiti and skate culture, Perks and Mini mixes street culture with high fashion to create small but innovative collections for both men and women.

Simple chino’s, hoodies and sweaters are finished off with the brands quirky artwork and graphics- proving that it is not always a case of trying to do something new, or keeping up with trends but rather a case of keeping it simple and doing it well. In doing so, PAM’s clean, recognizable and wearable pieces are always snapped up each season by their loyal cult following and continue to maintain the brands credibility as a streetwear brand from season to season.