Nudie Jeans

The Swedish born denim company was founded in 1999 and specialize in raw and pre-washed denim jeans (however the collection has also grown to include many other items of casual clothing and accessories)

Nudie denim’s philosophy goes beyond just creating a product that serves to fulfil a need or function. As a true jeans brand, Nudie are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.

Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character.

So the idea behind Nudie denim is the more you wear your jeans the more beautiful they get!