authenticity has developed the Australian brand into an underground subculture, a lifestyle- an international presence with a cult following. Dan Single and George Gorrow, co- founders and directors of the brand, created ksubi as a culture of fashion, music and art.
The boys behind ksubi, their conceptual feats, topical fashion style and signtaure denim has led the brand to exponential popularity.
In addition to their three stores in Australia- two in the Sydney suburbs of Bondi and Paddington, and one in Armadale, Melbourne; they have a store in New York and plans to open others in Tokyo and Los Angeles.
From live rats being released onto the catwalk in 2001, warehouse installations and late-night booty bar parties in 2002, boat shows in 2003 and a motorbike rock chick calendar in 2004, to a futuristic-inspired parade closing Australian Fashion Week in 2005, and more recently a post-apocalyptic inspired collection at 2007 Rosemount Australian Fashion Week- ksubi has never fallen short of an impressive spectacle
Ksubi have shown an evolution from traditional, classic denim- new washes are reworked, refined, bleached out, highlighted
and expanded upon resulting in everchanging and inspiring collections which combine Ksubi’s renowned great fitting jeans with fashion forward and contemporary styling.
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