Antipodium

Antipodium: Cult Australian womenswear label Antipodium is the creation of a design relationship formed between London-based Australian ex-pats Geoffrey J. Finch, Ashe Peacock and Fenella Peacock.

Antipodium's first incarnation was conceived in 2003 by Finch and Peacock as a London-based retail store, PR and wholesale agency for antipodean fashion brands, including Alice McCall, Karen Walker and Gail Sorronda. It was then that the duo noticed some gaps in the racks between the existing collections. They called upon Ashe's sister Fenella, the woman behind successful 1980s label Empire Line, to marry their concepts with her vast experience
and create a capsule offering for the store.

Described as a brand that fuses a somewhat irreverent humour with subverted classicism, unexpected contrasts
and confident simplicity, Antipodium has a strikingly modern and unaffected approach to fashion. Always on-season, Antipodium draws their inspiration from their own style-heavy surroundings and an ever expanding collective of artists, musicians, writers and eccentrics that encircle the brand.

A healthy lust for pop culture, a rather obsessive attention to detail,  a deceptively simple aesthetic and a
never-ending list of personal quirks is what makes this brand so appealing.

With five main and two holiday collections under their collective belt, ANT!PODiUM has grown from a happy
accident into an exciting young fashion brand. In combining ‘tongue-in-chic’ style with exacting standards,
ANT!PODiUM has rapidly attracted an international fan base. The future is looking exceptionally bright for
the team, described by i-D as “entrepreneurs of the London fashion world”.