After living in London for 10 years, working as a successful stylist for the likes of MTV, Dazed & Confused magazine and Destiny’s Child (just to name a few), Alice returned home to Surry Hills, Sydney to launch her namesake label at Australian Fashion Week 2004.
The label garners a world wide following, perfectly combining elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll. Fans of Alice McCall include Jools Oliver, Natalie Imbruglia, Diane Kruger and Chloe Sevigny who have all been recently photographed in Alice McCall's garments.
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