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About the Brand
The founders of the boutique brand, Dan Gosling, Luke Harwood and Marc Moore, are a New Zealand based trio with backgrounds in surfing. Their approach to the fashion business is as relative outsiders: they have no professional design training and began simply by making clothes for themselves and their friends. Printed T-shirts formed the backbone of the label in its early stages, however today the brand consists of three categories - T-shirting and denim, jewellery and the more directional seasonal fashion collections for men and women all with an underlying feeling of rock’n roll delinquency combined with a wearable, sportswear feel that reflects the founders surf backgrounds.