Lover

Brand Profile

Since it’s inception in 2001 at a humble weekend market stall, creative couple Susien Chong and Nic Briand have taken their label LOVER and firmly established it as an influential brand that has managed to garner global praise from Vogue to Vice Magazine.

Self described as “same album, different songs” the couple who met in 1996, have taken their talents in fashion design, and graphic design, mixed with their individual tastes, one for romantic and ethereal the other for loud and irreverant, woven them together to create a label that has remained true to its signature style and ideals from day one.

Described by many as a “cult“ brand, it’s unique approach to feminine fashion, with a mixture of pop culture references, quirky detailing and intimate fabrication has led to a fiercly loyal fanbase. and a high level of respect from both the fashion media and stockists alike. It’s independent appraoch to distribution has seen the label work with only the best boutiques worldwide.

It has been hand picked by a diverse selection of ladies such as It Girl - Alexa Chung, unique songstress Joanna Newsom, Sonic Youth’s Kim Gordon, and well known actresses Keira Knightley, Michelle Williams and Kirsten Dunst.

The label has achieved coverage in an envious selection of publications such as US & UK Vogue, Style.com, Teen Vogue, Nylon, Lula, Dazed & Confused, WWD, Harpers Bazaar, Rolling Stone, Grazia, and Russh.

Spring/Summer 2011 collection

Lover’s Spring Summer 2011/12 collection ‘The White Serpent’ weaves together these elements of beauty and romance tempered by tragedy and creates a collection that perfectly illustrates the brands much loved signature aesthetic, incorporating French lace, soft tailoring and fluid silhouettes.

The label has brought together a strong homegrown international team to realise the show’s vision with styling by Vanessa Coyle from Harpers Bazaar UK, creative direction by Mark Vassallo, hair by Sophie Roberts for ghd and make up by Noni Smith for MAC.

In an industry concerned with the ‘right’ way to do things, Lover has always gone their own way with designers, Susien Chong and Nic Briand utilizing their uncanny ability to tap into the zeitgeist to ensure that Lover is always in the right place at the right time. 

Their unique approach to the creative process and the resulting outcome has resonated globally and with their followers, known as ‘The Black Rose Army’. To many Lover is a way of life.