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Ksubi

ksubi has evolved into one of the most notorious and recognised labels in the world. For over ten years, ideas, individuality and authenticity has developed the Australian brand into an underground subculture, a lifestyle—an international presence with a cult following.

Dan Single and George Gorrow, co-founders and directors of the brand, created ksubi as a culture of fashion, music and art.

ksubi is a collective. It is not influenced by consumer trends and has inadvertently become a social commentator of its generation.

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"ksubi is a word to describe our movement and our creative collective. It has no other meaning that what we give it. "

Brand Profile
ksubi has evolved into one of the most notorious and recognised labels in the world. For over ten years, ideas, individuality and authenticity has developed the Australian brand into an underground subculture, a lifestyle—an international presence with a cult following. Dan Single and George Gorrow, co-founders and directors of the brand, created ksubi as a culture of fashion, music and art. ksubi is a collective. It is not influenced by consumer trends and has inadvertently become a social commentator of its generation.	The boys behind ksubi, their conceptual feats, topical fashion style and signature denim has led the brand to exponential popularity. From live rats being released onto the catwalk in 2001, warehouse installations and late-night booty bar parties in 2002, boat shows in 2003 and a motorbike rock chick calendar in 2004, to a futuristic inspired parade closing Australian Fashion Week in 2005, and more recently a post-apocalyptic inspired collection at 2007 Rosemount Australian Fashion Week and One Via Zero in 2010 which coincided and celebrated the 10 year anniversary of the brand—ksubi has never fallen short of an impressive spectacle.
Spring/Summer 2011 collection
"Lucifier in the Sky with Diamonds" starts with a crisp base colour paletter of white, blues and greys, accented with saturated block colour and prints. Cottons and linens are diffused with smooth silks and cupro blends showcasing unexpected structure and unconventional draping. Lucifer's Diamond is seen throughout the collection in heavy metallic embroidery form as applied to the front of sand washed fabrication and in the lazer cut diamond detail of stretch silk basics. The DIY approach of Ksubi custom techniques is carried through to this season's denim and fashion reinforcing the Ksubi personality through exaggerated surgical stitching, embroidery, studding, shredding and patch work dye techniques.