Flux

Brand Profile

Winter 2011 collection

Flux founders Denis Leadbeater and Julian Johnson are the quiet achievers of men’s boutique streetwear fashion. Having met at Melbourne punk gigs in the 1980’s, the pair grew a strong friendship which eventually led the creation of Flux fashion label in 1999. Both Denis and Julian have backgrounds in graphic design.

One of the main reasons that Flux fashion has gained and maintained its reputation as a leading men’s streetwear label, is because all of its clothing creations are designed and made in Melbourne.

The moral ground of Flux doesn’t stop there – Flux is one of the few (if any) fashion labels to reject a large order from a department store to protect its image. In other words, they didn’t want to sell out. Some say it was crazy to reject, but how can you question the Flux founders when they are ten years strong?

Flux clothing garments use quality fabrics to create well cut, fitted pieces that last well beyond a single season. Particularly popular is the printed slim fit tees and the range of ‘fucking skinny jeans’

Melbourne’s anti-fashion gang FLUX release their Winter collection COLD GREY RAIN. Remembering the underground scene of the early 90’s before alternative rock busted into the mainstream, FLUX gives us hooded Military parkers, Black art school jackets, mohair knitwear, dark denim, mustard sloppy tee’s, Birdland skinny chinos, denim shirts and prints and all inspired by beer fuelled, superfuzz bigmuff rock.